The Company AI-Brain is the AI's memory of your business: what you sell, why you beat the competition, where to send a lead and how to talk. The AI takes the facts for its replies and lead scoring from here, so replies sound like your company and not like a generic bot.
Open the AI-Brain section in the left menu.
ℹ️ Note: the AI-Brain describes you as the seller - what you sell and how. Who counts as a lead is set in the campaign: by the description on the first step of the wizard, What to look for.
Five sections
| Section | What to write |
|---|---|
| Product | What you sell, for whom, and what you do not take on |
| Advantages | Why you beat the competition - agents lean on this in replies |
| Links | Website, cases, pricing - what the AI agents share |
| CTA | The call to action to offer at the end of a conversation |
| Style | Tone and communication rules on your behalf |
You do not have to fill in all five at once, but the more detailed the AI-Brain, the more accurate the replies.
The AI-Brain fills itself when you create a campaign
An empty AI-Brain is created together with your account. When you create a campaign from a description (and give your Company website on the first step), Telegrin fills the empty AI-Brain from that description and website. An AI-Brain that already holds your own text is never overwritten.
After that, the Getting started card on Home shows the step Check the company AI-Core: open the section and make sure everything is right.
Three ways to fill it in yourself
From a website
- In the Build the AI-Brain from a website or file block, paste the address into Website link.
- Press Read website.
- Telegrin reads the page and builds a draft of the sections. Check it, edit if needed and press Save.
From a file
- In the same block press Choose a file or drag a document into the field.
- PDF, DOCX, TXT, MD up to 10 MB work: a deck, a commercial offer, a price list.
- Check the draft and press Save.
In your own words
Just fill in the section cards. You can do this at any time, including on top of a built draft.
⚠️ Important: nothing is saved until you press Save. While there are unsaved edits, an Unsaved mark is shown.
On save, Telegrin may tidy up the sections you changed. Then you see the note "Prompt improved automatically." and a Restore my text button - it brings back exactly what you wrote.
Rebuild with AI
The Rebuild with AI button rewrites all sections from the current text: it removes repetition and makes the wording sharper. The result replaces the sections right away and is saved, so before pressing it make sure the current text suits you as a base. You can edit the result as usual.
💡 Tip: a handy order - build a draft from the website, add by hand what the website lacks (real prices, limitations, typical objections), and only then rebuild.
Several AI-Brains
The number of AI-Brains depends on the plan: one on the trial and Starter, up to three on Growth, up to ten on Scale. Each AI-Brain is a separate description for its own product or line of business.
The first AI-Brain becomes the default one: every campaign that has not picked another one uses it. Management is at the top of the page:
- New AI-Brain - create another one;
- the pencil icon - Edit (name and sections);
- Delete AI-Brain.
Each AI-Brain shows a Campaigns counter - how many campaigns use it. The default AI-Brain also counts campaigns that don't pick one: they use it automatically. The first step of the campaign wizard shows which AI-Brain the campaign uses. If you have several, pick one in the AI-Brain for this campaign field; if the AI-Brain is empty, you'll see a Create an AI-Brain button there.
⚠️ Important: after an AI-Brain is deleted, the campaigns that used it fall back to the default AI-Brain. This cannot be undone.
If the AI-Brain is empty
Agents reply with no context about your business - generic and less accurate. Filling it in takes a few minutes, and nothing affects reply quality more.