The company brain is one knowledge base for all your agents: what you sell, why you beat the competition, where you send leads and how you speak. Agents read the brain every time they draft a reply, so it sounds like your company rather than a generic bot.
Open the Brain section in the side navigation.
ℹ️ Note: the brain describes what you sell and how you speak. Who counts as a lead is set separately, in the analyst agent's prompt and in the campaign keywords.
Five sections
| Section | What to write |
|---|---|
| Product | What you sell, for whom, and what you do not take on |
| Advantages | Why you beat the competition - agents lean on this in replies |
| Links | Website, cases, pricing - where agents send your leads |
| CTA | The call to action to offer at the end of a conversation |
| Style | Tone and communication rules on your behalf |
You do not have to fill in all five at once, but the more detailed the brain, the sharper the replies.
Three ways to fill it in
Method 1. Build it from your website
- In the Build the brain from a website or file block, paste the address into the Website or page field.
- Press Read website.
- Telegrin reads the page and drafts the sections.
- Review the text, edit it if needed and press Save.
Method 2. Upload a file
- In the same block, press Choose a file or drag a document into the field.
- We accept PDF, DOCX, TXT, MD up to 10 MB - a deck, a proposal, a description of your services.
- Review the draft it produces and press Save.
Method 3. Write it by hand
Just fill in the section cards in your own words. You can do this at any time, including on top of a draft that was built for you.
⚠️ Important: nothing is stored until you press Save. While there are unsaved edits, Telegrin shows an Unsaved badge.
Rebuilding with AI
The Rebuild with AI button rewrites every section from the current text: it tidies it up, removes repetition and makes the wording sharper.
The result is saved immediately, so before pressing it, make sure the current text is a basis you are happy with. You can edit anything afterwards.
💡 Tip: a convenient order is to build a draft from your website, add by hand what the website does not say (real prices, limitations, common objections), and only then rebuild.
Several brains
The number of brains depends on your plan: Starter - one, Growth - up to three, Scale - up to ten. Each brain is a separate description for a particular product or line of business. When there is one brain, it applies to every campaign automatically.
Management is in the switcher at the top of the page:
- New brain - create another one;
- the pencil icon - Rename;
- the bin icon - Delete brain.
Next to each brain you can see a Campaigns counter - how many campaigns use it.
⚠️ Important: after a brain is deleted, the campaigns that used it fall back to the default brain. Deletion cannot be undone.
If the brain is empty
Agents will reply without any context about your business - generically and less precisely. A default brain is created automatically along with your workspace, so filling it in is a matter of minutes, and it has the single biggest effect on reply quality.