Agents are the campaign's AI helpers. Each agent has one role. Agents live in the Agents section and are attached to campaigns; one agent can work in several campaigns at once.
| Role | What it does |
|---|---|
| Analyst | Scores every message and filters out the noise |
| Responder | Writes in a chat and in DMs on your behalf (Telegram) |
| Commenter | Answers under posts - on LinkedIn, Reddit and Threads |
| Deliverer | Sends approved leads to your CRM or messenger |
One more kind, the Decision-maker finder, is marked Soon - it cannot be created yet.
ℹ️ Note: agents are optional. Even without them, the AI reads every match and decides against the campaign description whether it is a lead - 1 credit per message read. Agents add their own selection rules, replies and delivery.
The Agents page
Tabs by kind: Analysts, Decision-maker finders, Responders, Commenters, Deliverers. Each tab shows your agents and our ready-made ones:
- our variant - a ready-made agent from Telegrin. It cannot be changed: open it and press Copy and edit to get your own copy.
- your template - your agent. An edit applies in every campaign it is attached to.
The create button follows the tab: Create your own analyst, Create your own responder and so on. A new agent can start from a template or From scratch. Next to the agent's prompt there is an Improve button: the suggested version is shown separately and does not change your text until you press Accept (or Edit, Keep original).
The analyst, the responder and the commenter take the facts about your business from the AI-Brain, so the prompt does not need to repeat what you sell. The prompt answers another question: how to behave in this role.
Analyst
Reads messages and decides whether each one is a lead. In the prompt, describe who counts as a lead and who definitely does not.
The main setting is the Score threshold (0-100). Below the threshold the AI does not decide alone: the card comes to you for review. The higher the threshold, the more cards you review yourself; the lower it is, the more often the AI decides without you.
The analyst's check is part of the same 1 credit per message read - there is no second credit for it.
Responder and commenter
The responder writes on Telegram - to the chat or to the author's DMs. The commenter answers under posts on LinkedIn, Reddit and Threads.
The How it replies setting has two options:
- AI writes each reply - tailored to the message and context, 1 credit per reply.
- Fixed text - the same message to everyone, free. The Draft with AI button writes such a text from your business profile and the campaign - also free.
You choose how replies are sent in the campaign step, in Sending mode:
- Copilot - drafts the reply, you send it. This is the default.
- Autopilot - replies on its own, without confirmation.
⚠️ Important: automatic sending works on Telegram and Threads only. On LinkedIn, Reddit, X (Twitter), Bluesky, Hacker News and Jobs the agent prepares the text and you post it.
The agent replies in the language of the lead's post or message - this rule outranks the prompt. In the campaign step you can choose what to do if the language could not be read (If the language could not be read).
Deliverer
Passes leads outside Telegrin. Delivery costs no credits. The Deliverers tab shows your connections. To add a new one, press Create your own deliverer and choose:
- Via Webhook - an event to your URL for every lead;
- API connector - your CRM endpoint plus field mapping;
- Claude - runs your Claude routine on new leads and replies (details - in the article "Telegrin → Claude: your Claude routine handles new leads");
- Slack - the Go to Slack button, then pick a channel;
- Connect the Telegram bot - lead cards arrive in your Telegram;
- Connect Grinfi - hands the lead to your Grinfi workspace (LinkedIn only, people only).
The Telegram bot is not added to campaigns by itself. For a campaign's leads to reach the bot, first connect the bot: Settings → Notifications → Connect the bot → press Start in the bot. Then add it as a deliverer: on the campaign page Pipeline → + → Delivery → Telegram bot → Add step.
How an agent gets into a campaign
In the campaign wizard, on the Agents step, choose AI agents - the Campaign pipeline opens. Press + where you need it, choose a group (Analysis, Replies or Delivery), then an agent from Your templates or Our options, and press Add step. Details - in the article "Agents in a campaign".